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Local or National Newspapers, which are circulated extensively in the areas that you wish to target for your brand are probably the best media vehicles to advertise your brand among your audiences. But placing your brand ads in a popular newspaper would not be cheap at all, and it could seriously jeopardize your advertising and promotion budget for the remaining year. However, if you still want to enjoy the same reach without spending a bomb on brand promotion, then going for Newspaper Inserts is something that you must consider for effective promotion of your brand.
The key thing here lies in matching the language of the inserts with the Newspapers, so that a Hindi daily doesn’t end up carrying you English inserts on the people’s doorstep. Another key aspect in placing newspaper inserts is pushing the inserts right across the folds, so that the inserts don’t fall out of the paper when the newspaper is turned upside down while delivering by the vendor.
Branding can give you a similar kind of penetration among your target audiences as you would get with placing an expensive display ad in a newspaper. So, if you want an extensive exposure for your brand without spending too much money, calling Trailblazerr Consultant for a Newspaper Inserts campaign could work wonders for your brand.
Local Newspaper or National Newspapers, which are circulated extensively in the areas that you wish to target for your brand promotion are probably the best media vehicles to advertise your brand among your audiences. But placing your brand ads in a popular newspaper would not be cheap at all, and it could seriously jeopardize your advertising budgets and promotion budget for the remaining year.
However, if you still want to enjoy the same reach without spending a bomb on brandpromotion, then going for Newspaper Inserts is something that you must consider for effective promotion of your brand.
Newspaper pamphlets generate a high response from consumers who seek these marketing messages during their shopping routine. Here are four reasons why Big Brands, MSME or SME, include newspaper inserts in advertising campaign, that can bring a good return on investment
1. Lasting Power
The thing with digital ads is they are fleeting. They’re there one second and gone the next. But newspapers have real lasting power and tend to stick around in consumers’ homes longer than most other media. This means people spend more time interacting with inserts and browsing deals and offers.
2. You Can’t Beat Sunday Shoppers
Getting your inserts into the Sunday newspaper is like getting your kid into Harvard: You can expect good returns from it. Sunday is considered “shoppingday” for most of the consumers. This is the day people actively seek out the flyers so they can plan their weekly shopping.
3. A Massive Audience
Statistics clearly show that newspapers still reach a very large audience. In fact, according to data from the Newspaper Association of India, 83% of adults regularly or occasionally read a newspaper while 56% of young adults between the ages of 18 and 34 read the newspaper either in print or online.
4. Consumers Adore Anything That Makes Their Life Easier
If you are a consumer. Don’t you tend to love anything that makes your life easier? Well, newspaper inserts save consumers time and money. Consumers rely on inserts for local shopping when researching offers on products they are planning on buying and they enjoy browsing to discover even more ways they can save.
Newspaper inserts continue to be one of the most influential marketing channels with the power to affect consumers buying choices. Inserts help consumers find what they need at an affordable price while increasing brand awareness. If you haven’t incorporated inserts into your Budget now is the time to do it,
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We are an advertising agency doing Newspaper inserts pan india basis even we do newspaper in tier 2 and tier 3 and even tier 4 cities too.
We have done Newspaper inserts for ITC Master chef
Best size for newspaper insert A4
Other newspaper insert A5
Full page newspaper insert, A2 size newspaper insert, A3 size newspaper insert
We also do printing and designing of newspaper inserts
For best newspaper results use 90 GSM paper
We also do jogger park activity in Delhi location only with leading newspaper
In BTL activity, we distribute complimentary newspaper with brand sticker on it and interact with target audience at joggers park, Airport, through promoters. As discussed RWA newspaper distribution is converted into a one to one interaction where the TG will get a the sampling product, offer leaflet and briefing about the product from the trained promoter along with Complimentary TOI copy.
1. Our Promoter will give complimentary copy of Leading English Newspaper to the TG at various locations selected by you.
2. Banner of Client will be displayed at the Jogger park.
3. Pamphlets / Flyers / Stickers pasted on newspaper will be distributed to draw the attention of the customer.
4. Product briefing will also be given to the Audience.
5. Distribution cost will be borne by us.
6. Material such as Sticker or Flyer to be given by client or will be charged as per actual.
7. Banner to be given by client.
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